“Bill Schmarzo envisions a “future where holiday photos posted on Facebook become a gauge of a person’s weight loss or gain over time.”
Great to see such enthusiasm about the use of social media in healthcare. I fully agree with the direction, but have certain reservations on the Pharma (or should I say Big Pharma) cut.
“Pharmaceutical companies already analyse social media sites to track reports of side-effects of their drugs. That data can help correct formulas more quickly than waiting for the results of years-long clinical trials; it can also be used to set prices and test marketing slogans.”