5 Questions With Humana’s Mobile Manager
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements.
In light of Google’s focus on mobile, mobile SEO is something all companies should be considering – not just Fortune 500 organizations, and definitely more than six percent of the top 100 Fortune 500.
It was only a few months ago when Google’s head of Web spam Matt Cutts told an audience at the SMX West Conference, “You really need to be thinking about mobile. We’re starting to think a lot about mobile.” Google confirmed that sites with mobile experience issues won’t rank as high in Google’s mobile search results.
Humana mobile manager Nicole Fabry has spent the last year concentrating on Humana’s mobile efforts. “We’re really focused on understanding the consumer,” said Fabry. Humana’s mobile manager says her team identifies pain points in the user experience and collects feedback from members to guide Humana’s mobile efforts.
For Fabry, informing Humana’s internal teams is one of the most crucial steps toward building a winning mobile SEO platform.
“When it comes to mobile SEO, our biggest challenge has been education,” said Fabry. Her goal is to get other Humana team leaders thinking about the company’s mobile initiatives as a long-term strategy versus their short-term needs.
With numerous business lines, including health insurance and Medicare programs, wellness initiatives and mail-order prescription services, Humana.com serves over 20 million members, as well as non-members searching for information on Humana’s offerings. In an attempt to incorporate all of Humana’s services into an effective mobile experience, Fabry is leading the charge to launch a new version of the MyHumana mobile app later this year.
The current app allows users to view their insurance coverage and claims, search for pharmacies and physicians, review drug pricing, order refills, and enroll in Humana’s mail-order pharmacy service RightSource.
Date: Sep 4, 2013