Aetna (NYSE: AET) announced it has appointed Jeff Brown as the head of Aetna Voluntary Plans. Brown is responsible for product strategy, pricing and positioning, and overall operations for the business line. Voluntary plans provide supplemental benefits, such as critical illness or accident plans, that can be paid for through payroll deductions. These plans give consumers more flexibility to choose the coverage that meets their unique needs.
“Aetna’s voluntary plans – such as critical illness, accident and hospital indemnity plans – naturally complement Aetna’s core medical offerings and help consumers and employers balance cost and coverage needs,” said Brown. “I am very excited to have the opportunity to join the voluntary team. In addition to enhancing our consumer-directed health care offerings, the Aetna voluntary business also offers solutions for the growing part-time employee market.”
Brown joins Aetna from Colonial Life, where he served as Chief Marketing Officer and led the company in strategy, planning, product development, and other initiatives. He holds a bachelor’s degree from The University of Alabama and an MBA from Cornell University.
“We are excited to have Jeff join our team and lead our growth strategy,” said Karen S. Rohan, executive vice president and head of Local and Regional Businesses. “The voluntary benefits marketplace is expanding rapidly and Aetna is uniquely positioned to offer employers benefit solutions that help protect their employees’ physical and financial well-being.”