Salesforce, the global leader in CRM tool, has been recognized as a Leader for CRM Lead Management in Gartner’s September 2019 Magic Quadrant.
There are some other active market players like Microsoft, SAP, etc. in the Leader quadrant. However, Salesforce tops them all.
Salesforce Top in Gartner Magic Quadrant with its Pardot Solution
Salesforce came out with an official statement saying that Gartner Inc placed it in the leader quadrant for the Magic Quadrant released in Sep 2019.
Pardot takes the lead
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Pardot is a leading solution from Salesforce for B2B that automates standard marketing functions like Tracking customer interaction and helps create digital marketing campaigns.
Senior Vice President and GM of Salesforce Pardot, Michael Kostov detailed about Pardot, saying,
Salesforce Pardot is focused on helping enterprises and rapidly growing businesses to integrate their marketing and sales teams. The suite empowers organizations to engage buyers and close the various sales deals in a faster manner. The product suite is designed to create stronger and in-depth relationships with customers.
Salesforce continually reinvents itself for generating the best CRM solutions. Analytics and AI, both are extensively important for any account-based business strategy. And as per Salesforce, they should be readily available to B2B marketers for diminishing the gap between the Sales and marketing channels.
Gartner is an independent research organization that does not endorse or advertise any product or company in its research results. It only provides results based on its research and recommends users to select highly rating vendors.
As per Gartner, A robust lead management is regarding the collaboration of sales and marketing channels to provide leads and convert sales in a better manner. The lead management applications should support the organizations’ revenue-generating process in all regards.