• Skip to main content

DistilINFO IT

Daily News from IT Industry.

  • Publications
    • Home
    • DistilINFO HealthPlan
    • DistilINFO HospitalIT
    • DistilINFO IT
    • DistilINFO Retail
    • DistilINFO POPHealth
    • DistilINFO Ageing
    • DistilINFO Life Sciences
    • DistilINFO GovHealth
    • DistilINFO EHS
    • DistilINFO HealthIndia
    • Subscribe
    • Submit Article
    • Advertise
    • Newsletters

SAP Conceding Broad Mainstream CRM Market To Salesforce

Share:

September 16, 2020

PC: Computer World

SAP is now surrendering the mainstream customer relationship management software market to Salesforce after the stiff competition for years and would now focus only on some of the domain’s specific segments.

SAP Focusing on Specific Areas of CRM Market

A few years ago, the then CEO of the company aimed to make the SAP as the leader in the CRM market, and it also invested a massive 8 Billion dollars in getting Qualtrics to achieve the goal. However, now SAP has seemingly given up the market to the competitor Salesforce and pulled from the wide areas concentrating on some portions.

CFO Detailed the SAP vision

The CFO of SAP technologies, Luka Mucic, hinted about the same in a QA session in the Virtual Investors Conference this week.

Want to publish your own articles on DistilINFO Publications?

Send us an email, we will get in touch with you.

Now SAP wants to keep its monopoly and become a significant player in specific categories of CRM instead of being no 1 in the entire CRM market. It wants to ensure that the customer experience is at its center by making sure it is best in its categories. “So, first of all, customer experience is absolutely a key market in which we want to be a significant player but with a focus on those categories where we clearly see that there is potential for SAP to be a strong #1 or #2 player.”  Said the CFO.

SAP moving to Subscription-Based Model

He further detailed that SAP foresees expanding its margins by around five percentage points as the company focuses on shifting its business to hosting the services at the various data centers on the subscription-based model. As per the CFO Mucic, this is a more substantiated and predictable model, unlike the traditional software licenses.  He also added that the company management is closely working on floating Qualtrics, which is its customer experience tracking platform. SAP bought Qualtrics for two years ago.

By Ankit Gupta
Editorial Writer, DistilNFO IT Advisory

Ankit has been blogging since 2009 and is a certified technical writer and instructional designer. An Engineering graduate with an MBA Marketing postgraduate degree, he has led copy-writing team for various publications.

Ankit loves traveling and has visited several national parks in India. He is a big-time foodie and loves cooking too. Besides, he is a technology enthusiast who loves to learn about new technologies, website development, latest SEO tools, and social media advancements. Anything new in the world attracts his attention and that keeps him going all the time.

He has been with DistilNFO Publication since last 10 years.

You can contact him at ankit@distilledinfo.com

Coffee with DistilINFO's Morning Updates...

Sign up for DistilINFO e-Newsletters.

Just a little bit more about you...
PROCEED
Choose Lists
BACK

Related Stories

  • SAP Co-CEO Abruptly Steps DownSAP Co-CEO Abruptly Steps Down
  • SAP Shareholders To Receive $1.7 Billion In 2020SAP Shareholders To Receive $1.7 Billion In 2020
  • Servicenow CEO To Leave For Nike, Replaced By Former SAP Head McdermottServicenow CEO To Leave For Nike, Replaced By Former SAP Head Mcdermott
  • Salesforce Announced As A Leader In CRM Lead ManagementSalesforce Announced As A Leader In CRM Lead Management
  • Top 8 Cloud Companies Of The WorldTop 8 Cloud Companies Of The World
  • Google On A Hiring Spree Of SAP Employees To Win Cloud RaceGoogle On A Hiring Spree Of SAP Employees To Win Cloud Race
  • Microsoft offers IT guidance to prepare for Windows as a ServiceMicrosoft offers IT guidance to prepare for Windows as a Service
  • Samsung’s Mounting Crisis Is Opportunity for Apple, Google

Trending This Week

Sorry. No data so far.

About Us

DistilINFO is media company that publishes Industry news, views and Interviews. We distil the information for you – saving time and keeping you up to date on your interest areas.

More About Us

Follow Us


Useful Links

  • Subscribe
  • Contact
  • Advertise
  • Privacy Policy
  • Terms of Service
  • Feedback

All Publications

  • DistilINFO HealthPlan Advisory
  • DistilINFO HospitalIT Advisory
  • DistilINFO IT Advisory
  • DistilINFO Retail Advisory
  • DistilINFO POPHealth Advisory
  • DistilINFO Ageing Advisory
  • DistilINFO Life Sciences Advisory
  • DistilINFO GovHealth Advisory
  • DistilINFO EHS Advisory
  • DistilINFO HealthIndia Advisory

© DistilINFO Publications