Amazon has become the frontrunner in implementing the newest technologies and is taking the lead in implementing Artificial Intelligence-based services in various sectors these days.
Amazon Go is all set to take control of the express counters at airports and theatres and provide you a cashier-less experience soon.
Amazon intends to implement Go technology in the stores of other brands soon. It is also planning to facilitate the Go technology to the stores run by the OTG CIBO at the Regal theatres and airports.
Amazon Brings Its Cashierless Technology to Airports and Theatres
The initiative is seen as a step of diversification from the amazon.com online store. With the tie-ups, the online retail giant will set up a footprint in the physical market without creating its own branded stores.
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Amazon wants to increase its footprint in branded stores
As per reports, Amazon is in talks with the various enterprises in the retail market to bring its cashier-less technology at the airport shops, theatres, etc. The technology that enables the Go stores can be implemented to other brands outlets as well and provide cashier-less services.
The online shopping giant already has 16 Go Stores under its flagship brand. Here, consumers can buy products quickly by scanning their phones and receiving bills for things they have taken. The company is looking forward to using the features of Go Stores in other brands’ stores as well.
CIBO Express Stores and Cinema Halls to be the first recipient of the Cashierless Technology
The OTG CIBO express stores inside airports, and Regal Cinema theatres run by Cinewood are possibly the first units where Go equipment may start functioning. Amazon plans to implement the Go technology at the various places in the 2020’s first quarter. As per sources, the company plans to create a process where the upgrade to GO technology can be done within a fortnight.
Amazon Exploring Various Partnership Models
Amazon is eyeing on the various avenues to strategize its Go technology in a profitable manner. With options like the percentage of sales made through Go Implemented stores or monthly subscription fees, the payment model is not yet clearly outlined. The company is also looking for an alternative of upfront one time fees.
Amazon has also not decided how the brand credentials will be displayed. Whether the Go equipment carries Amazon brand name or not and which application the customers will access to make purchases in the Go stores are some of the things that Amazon is yet to take a call.
Conclusion:
Soon the theatres and airports near you would not have a cashier. And you may be able to make transactions using your phone through Amazon’s Go technology. Interesting! Isn’t it.