Amazon’s smart home security division, Ring announced the launch of a flying camera. It is activated if its sensors detect a potential home break-in. Amazon also launched an online game streaming service and a revolving voice-activated screen.
Always Home Cam designed to detect potential break-in
Amazon said that the flying camera was designed, keeping in mind the privacy of the owner.
The Always Home Cam sets off by a suspected break-in post in which the owners receive a smartphone alert to see live footage. The machine reports when it is in motion. When it is not in motion, it sits on a dock, where it is blocked physically from reporting, said Leila Rouhi, President of Ring.
Experts state that product development at Amazon to influence the growing surveillance market
The machine will cost $250 when it goes on sale, with its initial availability in the US. Ben Wood from the consultancy CCS Insight said that that the Always Home Cam device is an incredible machine that looks like something from a science fiction movie for many customers. He further stated that the drone would create interest among technology enthusiasts who are typically the first ones to embrace smart home technology.
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However, he also mentioned that the device is likely to start up a discussion on privacy and the future role of technology at home. Silkie Carlo from Big Brother Watch found it difficult to understand why Amazon would think that any customer will want flying internet cameras linked to a data collection company in the privacy of their own home. He said that Amazon’s product development would influence communities and the growing surveillance market.
Security camera designed for a car launched by Amazon’s Ring division
Amazon’s Ring division also announced the launch of a new security camera designed for use in a car, and monitor nearby activity when it is parked. The device can start recording video if a driver is pulled over in a journey, allowing them to record an interaction with the police.
Ring’s division has previously come under heavy criticism for encouraging its users to share their recordings with the authorities. They are criticized for normalizing surveillance technologies that intrude onto people’s lives.
In response to this criticism, the division has claimed that its existing products like video doorbells, indoor video cameras, smart alarm systems have helped protect neighborhoods.