Apple is looking to strengthen its content catalog and provide more options for the viewers to compete with popular streaming platforms like Netflix, Disney +, and Hulu. As per the news, Apple is buying older shows and movies for the Apple TV + Streaming service.
Apple Buys Old Shows and Movie to stream on Apple TV+
The executives from the Video programming department have been dealing with the various Hollywood studios to acquire licenses for the old content for its streaming service. The company has already purchased some old shows and movies which will be exclusively available on the platform now.
Apple wants to create a better content catalog for TV+
Apple is trying to create a more comprehensive collection of series, TV shows, and movies that stream on its platform. Right now, its collection is limited with few popular and significant shows as compared to Netflix, Hulu, or Prime.
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Original Series Plan did not work much
Apple TV+ launched in November last year to showcase several original shows; however, the move did not work much as the company did not acquire many franchises or any superhit content to support its catalog.
Limited options for subscribers
Other services like Netflix and Amazon Prime have a lot of shows and movies for viewers to choose from the collection. Apple TV+ only has around 30 original titles that are not highly notable. The only famous show is ‘The Morning Show” and “Defending Jacob”.
Numbers not impressive
Apple TV+ had around 10 million people sign up for the services until February; however, only half of them actively use it. The numbers are less against the 10 Million subscribers for Disney+, which now has 50 million subscribers. In 2020 till March, 16 Million new customers have subscribed to Netflix.
Apple TV+ Viewership increased in pandemic lockdown
Apple TV+ has enabled the company to enhance its services segment. The tech giant has not yet revealed the profits generated by Apple TV + yet or the number of subscribers for the service. However, the CEO of Apple Inc Tim Cook, said that the pandemic lockdown had increased the use of service as more people stay at home.
