As Twitter carries the weight of its disappointing user growth, the company said Tuesday that it plans to accelerate a push for content partnerships in the Asia Pacific and the Middle East. The company said it will invest in “key publishers” across the Asia Pacific and Middle East regions, in hopes that they will prioritize Twitter, Vine, and Periscope to distribute their news and media content, the company said in a statement.
Twitter appointed Rishi Jaitly, the former market director for India and Southeast Asia, to head this effort from Singapore. Jaitly said in a press release that he will grow teams in major digital markets, such as Australia, India, Japan, and create new ones in Greater China and Southeast Asia.
He said much of Twitter’s largest user markets are in these regions.
“The Asia Pacific and Middle East regions account for over half of the world’s Internet, mobile and social media users today, so this is an exciting opportunity to connect with content partners to drive the global digital revolution from these markets,” he said in the press release. “Our goal is to make Twitter the first and best way to show you what’s happening in your world right now.”
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This push to accelerate content partnerships on the other side of the world is part of Twitter’s wider effort to stimulate a much-needed company turnaround. The company’s stock took a major bruising last month after Jack Dorsey reported grim second-quarter growth that indicated disappointing user growth.
Dorsey told investors that a turnaround would take “considerable” time.
Since the blow on its earnings, Twitter has made various moves in an effort to regain investor confidence.
Twitter hit a record low last week but shares briefly rebounded after Dorsey bought more than 31,000 shares of the company. The company also announced an expanded partnership with the NFL.
On Tuesday, shares of Twitter were down more than 2% at about $28 — which is only a few marks above its initial IPO of $26.