According to a list released today of world’s 500 most valued brand, Brand Finance Global 500, Apple is followed by Samsung (USD 79 billion) at second place globally. In the top-ten, these two are followed by Google, Microsoft, Verizon, GE, AT&T,Amazon, Walmart and IBM.
Tata’s brand value has increased from USD 18.2 billion to USD 21.1 billion, and it has consistently improved its ranking since being placed 100th in the year 2007.
According to Brand Finance, SBI’s brand value has dropped from nearly USD 6 billion to USD 4 billion, while that of Airtel has marginally risen from USD 3.74 billion to USD 3.8 billion. Reliance Industries’ brand value has dropped from USD 3.7 billion to USD 3.5 billion and that of IOCBSE -0.08 % from USD 3.4 billion to USD 3.1 billion.
“The legendary Italian carmaker scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction.
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“Ferrari is one of only eleven brands (including Google, Herme
However, “being a niche, luxury brand with an officially capped production, it is perhaps unsurprising that it is some way off being the world’s most valuable. Its USD 4 billion brand value puts it 350th in brand value terms,” Brand Finance said.
In terms of total brand value of companies from a country, the US again tops with USD 294 billion, while India is ranked 18th with USD 35.7 billion (down 12 per cent or about USD 5 billion from the last year). About Apple, the study said that the
Apple’s dominance, however, is being challenged by Korean giant Samsung, ranked second on the list with an increase of USD 20 billion in its brand value.
“One Indian brand has dropped out of the table and several of those that remain have fallen further down the rankings. Tata, India’s flagship brand is the exception however, climbing to 34th worldwide with a brand value of USD 21.1 billion,” it added.