Oracle customers will see some benefit from the Responsys purchase, but there is overlap with Eloqua, which Oracle bought last year, an analyst says.
“Recognizing the unique needs of the CMO in B2B and B2C industries, the Oracle Marketing Cloud is now the only platform to unite enterprise-class leaders in these historically distinct marketing-automation fields,” Oracle President Mark Hurd said in a statement. “Our strategy of combining the leaders across complementary technologies signifies Oracle’s overwhelming commitment to winning and serving the CMO better than any other software company in the world.”