Google has been making a steady effort to transform its e-commerce platform into an Amazon competitor.
The tech giant has been trying to recruit more sellers to Google Shopping since it offered free item listings on the e-commerce platform and Google Search in April and eliminated commission fees for retailers who list and sell items directly through Google on Thursday, the company said in a blog post.
“These changes are about providing all businesses—from small stores to national chains and online marketplaces—the best place to connect with customers, regardless of where a purchase eventually occurs,” Google Commerce President Bill Ready wrote in the post.
He added that “with more products and stores available for discovery and the option to buy directly on Google or on a retailer’s site, shoppers will have more choice across the board.”
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Google Shopping commissions previously ranged from 5 to 15 percent depending on how much items were sold for.
The tech giant also opened its platform to third-party payment providers like Shopify and PayPal on Thursday for retailers who sell directly on Google.
Source: Fox Business