The holiday season is upon us, and with it comes endless guides for retailers and consumers for getting the most out of the holidays. With sales projected to reach $730.7 billion this holiday season, despite fewer shopping days thanks to a late Thanksgiving, it’s fair to say that there is little room for missteps, particularly in terms of the products and items being sold by retailers.
I have written about and amplified the subject of retailer missteps, which are pretty prevalent this year. Never has there been a time where retailers have been more under the microscope for the products and goods that they sell, and the methods in which they sell them. It will be interesting to see how retailers fare this year, particularly as our recent research has shown them to still be vastly out of step with consumers on everything from inclusion to pricing, convenience, and even mobile purchasing expectations.
You can check out our full findings here, but below I have highlighted the top 5 mind shifts retail executives should make as they ramp up for the holidays and 2020.
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