Archives for October 2012
Getahn Ward: BlueCross ends plan to build Nashville retail store25 Oct 2012
BlueCross BlueShield of Tennessee has nixed plans to open its first retail store in the Nashville area, opting instead to... Continue Reading
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Tennant’s 11 tips for starting ICD-10 without spending big bucks25 Oct 2012
Think the transition to ICD-10 is just learning a bunch (a real big bunch) of new codes? Think again, Robert Tennant urged... Continue Reading
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Health care exchanges a disaster for states25 Oct 2012
All eyes are on voting day, November 6th. But ten days later may prove to be the true make-or-break moment... Continue Reading
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Transforming Cigna with a New Brand and Advertising Campaign That Combines Right-Brain Creativity With Left-Brain Data25 Oct 2012
When Cigna, the global health service company, was gearing up to switch from a B-to-B Advertiser to a consumer Advertiser, Benjamin Karsch, Cigna’s CMO, was facing... Continue Reading
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Hazaert: End Blue Cross’ Michigan monopoly25 Oct 2012
Not since Charles Ponzi separated thousands of unsuspecting investors from their life savings with little more than a dapper smile... Continue Reading
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Aetna Launches Medi-care Mobile Field Enrollment Tool For iPad®25 Oct 2012
Aetna(NYSE: AET) today announced that it will launch a new Mobile Field Enrollment tool for iPad for its in-field Medicare sales... Continue Reading
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Walgreens taps former Wellpoint strategist as chief strategy officer25 Oct 2012
Walgreens recently announced the appointment of Brad Fluegel as SVP and chief strategy officer. Fluegel will be responsible for corporate... Continue Reading
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October 25, 2012-Health care exchanges a disaster for states25 Oct 2012
Thursday October 25, 2012 Home | Subscribe Payer Advisory Weekly Top Stories Getahn Ward: BlueCross ends plan to build Nashville... Continue Reading
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Going for the Gold: Regence Honored by American Business Awards23 Oct 2012
[Portland, OR] – Regence was presented with a Gold Stevie® Award for Product Management Department of the Year in the... Continue Reading
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CareFirst BlueCross BlueShield, Healthways Announce Expansion and Extension of Contract18 Oct 2012
CareFirst BlueCross BlueShield (CareFirst) and Healthways (NAS: HWAY) today announced an important expansion and three-year extension through June 2016 of... Continue Reading
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