ONE HUNDRED, a multi-disciplinary agency connecting nonprofits with leading experts in brand reputation, marketing and fundraising from across Omnicom Group, has announced a strategic partnership with Gobel Group the leading philanthropy consulting firm working exclusively in healthcare and the experts in building a grateful patient and family philanthropy program with engaged clinicians.
With the significant emphasis placed on patient experience and the importance of patient satisfaction scores, a partnership between ONE HUNDRED and Gobel Group will ensure an end-to-end solution is available creating a holistic patient journey connecting different components of the hospital ecosystem – from patients, to doctors and nurses, to donors and back around again.
“We are excited by this partnership with Gobel Group,” said Brian Crimmins, Global Managing Partner of ONE HUNDRED. “Pairing the specialty and expertise of Gobel Group with the depth and breadth of experience of ONE HUNDRED, we will be the preeminent partner for leading healthcare institutions. I have been impressed by the team from Gobel Group and their track record of innovating to enhance fundraising results.”
The innovative approach that Gobel Group has in healthcare has led to tremendous growth in recent years. In addition to raising hundreds of millions of dollars in grateful patient revenue with its step-by-step process, Gobel Group has trained over 10,000 philanthropy professionals on its Top Producer gift officer program and elevated the importance of philanthropy to more than 5,000 clinicians. The program demonstrates measurable results with clients seeing a 10:1 ROI. Currently Gobel Group, with Randall Hallett as President, is actively working with more than 200 healthcare clients around the world.
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Inspired by its core belief that gratitude drives the decision to give, and that wealth drives the decision of how much to give, last year Gobel Group launched a new company led by Nathan Chappell called Futurus Group that is taking G2G (“Gratitude to Give”) to market. G2G is the world’s first patient screening algorithm that uses adaptive, machine learning technology to accurately predict which patients are most likely to be grateful for their experience and therefore to donate. This process dramatically increases the efficiency and effectiveness of philanthropy programs. G2G has been proven to produce four times as many donors as wealth screening. With a specific focus on further developing existing and emerging proprietary technologies, this will continue to disrupt healthcare philanthropy by leveraging artificial intelligence and machine learning capabilities to help healthcare organizations increase philanthropic support.
“The success of our Grateful Patient Program has created opportunities to assist our clients in the areas of branding, communications and marketing and this partnership will extend the ways in which we can support our clients within our now extended family. Knowing we now have 3,200+ healthcare communications specialists in 55+ offices around the world to tap into will allow us to have a longer life cycle of servicing clients,” stated Chad Gobel, Founder & CEO of Gobel Group & Futurus Group.
Source: Nasdaq
