Amazon announced yet another path-breaking technology to cater to the growing needs of contactless and cashier-less transactions. The latest advancement from the tech e-commerce giant comes in for Amazon One. This payment method using palm recognition technology and lets the consumers pay the bills for their procurements.
Amazon One Technology Allows Payment By Show Of Hand
The online shopping behemoth has now expanded its reach to the physical stores as well by introducing the state of the art technology, which can be a game-changer in retail outlets.
On Tuesday, the new bio-metric technology was released, which can allow the various shoppers to pay for the orders at stores by just showing their palms and scanning them over the store checkout without any hassle. There is no need to bring cards, checks, or use phones for digital payment methods.
Tech Licenses To Be Sold to Retail Partners and Competitors
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Amazon is planning to shell out licenses for the technology to various retailers. The data collected from the Amazon One customers would not reveal the purchases and the total spend to the company, thus maintaining data privacy of the third-party stores. The Amazon Spokesperson noted that “no plans to use transaction information from third-party locations for Amazon advertising or other purposes,”
Seamless Payment Method
The process is simple; the users need to register their palm impression with the store for the first time when they walk into the store and register their associated payment method. Afterward, they can easily pay by the show of the hand. The technology simply matches the scanned palm impression with the one registered with the store. Amazon plans to use the tech in its own brick and mortar stores and also distribute the same to its competitors and retail partners.
Amazon to Patent Hand Payment Technology
The technology would be used in the Amazon Go stores located in Seattle, which have a cashier-less model Tuesday onwards, and then the technology can also be used in Whole Foods later. The company has filed an application to patent the hand recognition and payment technology.