Affinitus, the leading provider of fresh produce business solutions has appointed former LINKFRESH CEO, Andy Makeham, as CEO of the US operations. Andy will mainly focus on expanding business in North America and global partner development.
Andy Makeham was formerly the CEO of LINKFRESH and was responsible for global expansion. He also played a major role in the recent sale of the business to Aptean. Before that, Andy was the founder and CEO and K3 Business Technology Group PLC, wherein he was responsible for converting this start-up to a successful $100M business model.
Paul Hardy says that appointment of Andy Makeham, the former CEO of LINKFRESH is “timely”
Paul Hardy, the founder, and CEO of Affinitus commented that Andy’s experience in software business development, especially in the fresh produce market will play a major role as he commences work at Affinitus, which has seen significant growth last year. Also, Affinitus has broadened its footprint with recent acquisitions and the appointment of Andy Makeham is timely and will strengthen its management team.
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On his appointment as CEO of US operations, Andy commented that he is delighted to be joining Paul and his team at Affinitus. He stated that they have a wonderful cloud-based state of the art solution that addresses the rapidly growing markets of fresh produce and foodservice. He believes that the key to international growth is the development of an effective partner channel and that would be his first task at hand.
Affinitus: The strategic IT partner for food, fresh produce, logistics and warehousing sectors
Affinitus is involved in the design and development of customized ERP management software for foodservice, fresh produce, bakery, meat, logistics, and warehousing sectors and aims to be a long-term IT strategic partner for its customers, right from implementation to further support and customization. Its products include:
- Freshware ERP: Fresh produce software that addresses growing, importing, and, marketing, importing containers, loading lorries, and shipping containers through major markets across the country.
- Agrilogik: Farming and agricultural IT solutions provider that addresses crop management, cost accounting for BRC audit, and technical document audit.
- Foodlogik: Bakery and food production ERP software suitable for food, bakery, and dairy industries.
- Chefserve: Food service and fresh produce catering ERP software that addresses efficient and accurate margin reporting ensuring that short shelf life food products are not wasted.
- Vanlogik: Route planning, drive tracking software for efficient fleet management, and van sales.
- Growmaster: UK’s leading nursery management system.