The Most popular short video sharing website TikTok has given apps like Facebook, Messenger, and Instagram a fierce competition recently. The Viral app has gone leaps and bounds in gaining popularity in the whole world. The China-based app is now looking for a new CEO in the US to distance itself from China.
TikTok’s US-Based CEO will Look into Operations and Non-Technical Functions
The new CEO would be responsible for taking care of the TikTok daily operations and other non-tech aspects. The CEO will be working in conjunction with the most critical executives Alex Zhu and Vanessa Pappas.
TikTok leadership wants to distance itself from the Parent Chinese company Bytedance. Due to strict regulations and censorship in China, the app may lose its popularity as the government bans a wide variety of content and control access to user data.
Rising Censorship in China concerns TikTok leadership
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Over the past few months, China has tightened the rules on video-sharing and social media content posing national security and user data breach threats. In such a scenario, the Viral app is looking for CEO outside China to stay in business.
Even though the company is looking to distance itself from the Parent Chinese company, it is not clear how the leadership would be structured and how the roles would be aligned. As per the reports by Bloomberg, the CEO in the US would be responsible for non-technical functions and take care of operations and advertising.
TikTok to distance from the Chinese Parent Company
Currently, TikTok is based in China as its parent company is located there. TikTok thus has been under a lot of checks. Due to mounting tensions between the US and China, the US government authorities and Lawmakers have been quite susceptible to the cybersecurity threats posed by the app.
With the help of a US-based CEO, TikTok may be looking to recreate its image in the international audience. The company wants to alienate itself from its Chinese roots to wade away concerns of user data security and censorship.
Criticized over data security and censorship
TikTok has faced flak from the various users and authorities in the recent past. Users have talked about their content leaked online. There have also been allegations that the app censors culturally sensitive content. The Chinese government also censors any political content.
Leadership wants to rebrand the image
TikTok Chief Alex Zhu was reportedly to meet the US lawmakers last year to talk about the same issues however the meeting did not materialize. TikTok is consistently trying to re-evaluate its strategy, and the appointment of a new CEO based in the US might be a step towards moving away from the Chinese foundation.