Facebook has launched a new app called ‘Viewpoints’ that introduces itself to be a “market research app”. It will reward users who participate by filling surveys, research and doing tasks. The social media giant says that it will use insights from the app to improve its products including Facebook, WhatsApp, Instagram, Oculus and Portal.
So, post our analysis of “Viewpoints”, we came up with the following 5 things that you should know.
Facebook Viewpoints – Our Analysis
1. First Steps
Once you sign up, you will receive invites to join programs. The first available program is a survey that investigates how social media affects your environments and overall well-being. The stated goal as per the company is to “build better products that aim to limit the negative impacts of social media and enhance the benefits.”
Facebook is letting users know what information it is collecting and how it will be used. Also, you will know how many points you’ll earn for completing the program. The well-being survey, for example, takes around 15 minutes to complete and earns you 1,000 points, which equates to five bucks.
3. Use of Personal Information
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Yes, your personal Personal information such as name, age, gender, and country of residence will be gathered while setting up Viewpoints accounts. The app is only open to people 18 years of age or older.
For now, It does look as if there is a minimum before a payout; Facebook will let you know how many points you need to earn in order to receive payment. Facebook sends the money via PayPal; the company says it should arrive “within 7 to 10 days” of reaching the payout threshold.
As of now, Viewpoints is only available to the US Facebook members, however, the company is planning to expand it to more countries next year.
6. Will you trust Facebook?
Facebook has been under fire for its data practices for long so it would be interesting to see how users view Viewpoints once it is adopted by masses. Before Viewpoints, Facebook had ‘Study’ that paid users for providing their app usage data.
Facebook has tried to build trust by saying that said that the information will not be used to target ads and neither will it be shared with third-party companies.