Facebook released its first meme-making app in the Canadian AppStore as a part of its new product innovation to target the young cell phone users.
Social media is all about viral content that is fun and strikingly relevant to present happenings. Memes have become one of the most exciting and outlandish ways to communicate in the millennial culture. The Whale is Facebook’s attempt to tap the potential of this form of branding and info-sharing.
Whale – Facebook’s Experimental Meme Making App is here
The Social Media giant Facebook has emerged as one of the most powerful apps on the internet with coverage across domains and verticals. No business can survive sparingly without having existence and presence on Facebook. Memes and Jokes are a part of the massive success Facebook has achieved over the years.
Messaging, Photo Sharing, Viral Videos, and Watch Parties have become one of the most enticing content features of Facebook. The social media giant also wants to own the Meme generation line and thus has introduced Whale, a meme-making app, currently lying in the Appstore in Canada.
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Whale lets Users make Memes using their Photos and Creativity
Whale is the first meme-making App from Facebook, where the users can make their memes. The users will be able to upload pictures from their phone gallery or use the stock photos. They can then use their creativity and add text, viral content, emojis, and filters to create memes. The app also has tweaking features to select grid layouts and also help users to make their creatives using freeform drawing with available tools.
Facebook set up a New Products Experimentation unit to come up with innovative apps
The NPE team earlier came up with apps like Bump and Aux. The Aux is a team or group listening app that lets the users select and compete with others for their group music cable. The three new apps intend to cater to young cell phone users and also compete with gaming and interactive apps like Twitch and TikTok.
Even though Instagram keeps on innovating on the features similar to TikTok, Facebook is looking for safer and more experimental innovations for the mobile versions.
Whale is currently in the Canadian App Store
Right now, Whale is available in the Canadian App Store. Will it be available for worldwide users? The future will tell as Facebook has earlier created and shut several experimental apps. If the initial test markets present a prospectively beneficial deal, the Social Networking giant will definitely roll it out in other markets.