Dive Summary:
- Target is preparing to debut a new website which showcases merchandise based on Pinterest popularity and favorable online product review scores.
- Target’s new Awesome Shop e-commerce storefront will allow users to view and purchase Target merchandise – in addition to pinning favorite items on their own Pinterest page.
- The new website is officially in beta testing and was designed by Target’s Rapid Accelerated Development team.
Dive Insight:
Target is making a push to weed-out less popular products among Target shoppers by screening merchandise based on its current online review score – items which average a review score below four stars will not appear for purchase in the Awesome Shop. Additionally, Target has made Pinterest a central focus of its holiday season marketing campaign
Date: Dec. 9, 2013
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