AREA15, a purpose-built experiential art and entertainment complex in Las Vegas, Nevada, will open its doors Sept. 17 at 6 p.m. and those wishing to visit the complex need to pre-register for a time slot.
While a free venue, pre-registration, as well as facial masks, are required for visiting the complex, according to a press release.
Just minutes from the Strip, the complex boasts immersive activations, huge art installations, socially-distanced events, unique retail as well as next-gen technology and restaurants. There is 40,000 square feet of indoor and outdoor space.
Experiences opening on Sept. 17 include:
• Art Island – The first-ever permanent gallery for the exhibition of large-scale, commercially available, festival-inspired artwork. A full list of the art on view may be found here.
• Birdly Virtual Reality Experience – Birdly mimics every aspect of the avian experience from the wind beneath your wings, to a bird’s-eye view of some of the richest landscapes in the digital world. Guests take a spin through the skies of New York or Singapore, explore prehistoric worlds, or test their flying skills in a futuristic racing game.
• Emack & Bolios – Boston-based Emack & Bolios makes its west coast debut at AREA15, serving ice cream, yogurt, homemade fudge and chocolate, micro-brewed sodas, vegan selections, and more.
• Gallerie 360 inside The Portal – A fully immersive audio and visual experience featuring world-renowned digital artists inside AREA15’s 360-degree projection mapped room, which doubles as a unique event space.
• Haley’s Comet – Created by Walltopia, Haley’s Comet is the first indoor, electric dual-track suspension ride in the United States. Taking thrill seekers for an exhilarating, bird’s-eye view of the unique art in The SPINE, this glider-ride positions two riders against one another in a race to the finish, reaching 8 miles per hour.
• Oddwood – Designed by Las Vegas entrepreneur Ryan Doherty of Corner Bar Management Group, giving inspiration to its name, at the heart of Oddwood will be the ever-changing, nearly 23-foot-high Japanese maple tree built by Color + Light A dramatic 28-feet-long by 17-feet-wide canopy with more than 5,000 twinkling LED lights will create the romantic, enchanting vibe in the space. Oddwood will serve a wide variety of premium beers and cocktails.
• Sanctuary by Ibuku Design Studio – Made from bamboo that’s been carefully selected from the islands of Bali and Java, Sanctuary offers a tranquil place to gather, rest and reflect. Taking its inspiration from the conical shape of a volcano, this earthy, airy dome is made from all-natural materials, acting as a living organism complete with lush plant life. Sanctuary is also available for private event bookings.
• Shogyo Mujo by Bart Kresa Studio and Joshua Harker – Welcoming guests as they enter the portal into AREA15, Shogyo Mujo is an interactive, 12-foot tall skull covered in 3D projection mapping and synched to music. It ventures into the fourth dimension, that of time, to give each guest a unique different experience based on where, when, and how they view the piece.
• The Beast Pop-up Food Experience – AREA15’s outdoor event space, A-Lot, will be transformed into a one-of-a-kind outdoor dining experience. Guests will eat and drink under the desert stars surrounded by monumental art sculptures and art cars.
• The SPINE – The backbone tying everything together, The SPINE provides an ever-changing corridor filled with one-of-a-kind art installations, engaging brand activations, unique commerce and inspiring food and beverage offerings.
• Valyrian Steel by Henry Chang Design – Located in the heart of The SPINE, Valyrian Steel is a kinetic art car that is part Mad Max, part Mars Rover.
• Wild Muse Boutique – A unique retail bazaar inside The SPINE, Wild Muse Boutique features one-of-a-kind, handcrafted, sustainable apparel, accessories, art, and eco-friendly health and wellness products from both local and global creators.
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“We set out to design something that has never been built before: a vast bunker to house the burgeoning experience economy,” Michael Beneville, founding partner and chief creative officer, said in the release. “By creating and curating best-in-class experiences and partnering with immersive artists and makers at the vanguard of this movement, we have witnessed our vision come to life. This project embodies unbound innovation and creativity, and this opening will be the first step toward something truly magical. Come curious and leave different.”
Source: Retail Customer Experience
