Even though most of the retail industry is facing uncertainty with the current situation around coronavirus, several US-based direct to consumer brands selling non-essential items have, somewhat remarkably, experienced record-breaking online sales in recent weeks.
This appears to be a trend. Data from ACI Worldwide shows that many online retail categories saw an uptick in sales during March—as much as a 74% year over year increase compared to March 2018.
Data from Klaviyo echoes the upward trend in e-commerce sales as well.
Klaviyo Director of Product Jake Cohen shared that their survey of 32,563 brands showed overall revenues have increased during the COVID-19 crisis, steadily climbing by an average of 65% between March 14th and April 17th of 2020.
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So which particular verticals of non-essential items are seeing increased sales right now? Home goods, athletic goods, and loungewear are three categories wherein e-commerce brands are seeing record-breaking sales numbers.
Source: Forbes