The mall may be dying, but retail is still thriving.In an increasingly automated and online retail world, companies must evolve ahead of the curve in order to avoid getting left behind. Today’s customer wants instant gratification and personalization, all while doing minimal damage to the environment – a tall order.
We’ve rounded up 17 companies who are meeting those demands in creative ways, and, in the process, revolutionizing retail. In no particular order, here they are:
Why it’s revolutionary: In spring 2019, Amazon announced that it would start making one-day shipping the default for Prime customers. Amazon continues to make online shopping faster and more convenient, giving consumers the instant gratification they desire. It’s been a massive success on many fronts, but a labor and logistical challenge. As the supply chain smooths out, Amazon’s one-day shipping offering promises to set a new precedent for online retailers — one that many may find hard to match.
Why it’s revolutionary: Walmart has been able to hold its own and build an e-commerce empire. It’s also doing a lot to maximize the efficiency of its physical spaces, pushing automation and adding robots to its stores. Walmart’s willingness to innovate has kept it ahead of the pack.
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Why it’s revolutionary: Starbucks is putting mobile ordering and pick-up at the forefront of its business. Starbucks’ new Pickup stores are designed to get coffee lovers in and out as quickly as possible. Customers can either order ahead through the mobile app or order in-store. With Pickup stores, Starbucks has made it even easier and faster to get coffee to go, setting a precedent for the fast-food industry that is sure to make waves.
Why it’s revolutionary: In 2019, Instagram fully embraced its role as retail’s new aspiration-to-gratification machine, adding an in-app checkout feature. This addition was a long time coming, as Instagram’s influence on the way people shop has only been growing. Instagram puts a story and a face to products in ways brands haven’t been able to do before, and that’s something that will continue to define successful retail brands in the future.
Source: Business Insider