As Nordstrom eyes a piece of the growing resale market,the department store is trying its hand at opening a secondhand store of its own.
On Friday, the department store will debut See You Tomorrow, a new resale shop located within Nordstrom’s recently opened New York City flagship. The store will feature a mix of items pulled from Nordstrom Quality Center, a facility that processes returns and damaged merchandise, as well as from customer contributions. All products will be authenticated and “expertly cleaned, repaired, and refurbished,” according to a Nordstrom press release.
The effort reflects Nordstrom’s continued push to reinvent itself in an era when the traditional department store model continues to struggle. It also takes a cue from brands like Macy’s and JCPenney, which recently turned to secondhand retail through partnerships with ThredUp, as part of a strategy to increase foot traffic and entice younger, more eco-conscious shoppers to stores.
Adding to its appeal, See You Tomorrow is hand-selected and curated by Olivia Kim, vice president of creative projects at Nordstrom, who has a particular eye for the latest trends and fashions.
Want to publish your own articles on DistilINFO Publications?
Send us an email, we will get in touch with you.
“We want our customers to feel good not only about what they’re buying, but how they’re buying it,” Kim said in a statement.
Source: Business Insider