Cincinnati-based retail and ecommerce giant Macy’s Inc. appointed a Google executive in charge of dealing with major advertisers to its board.
Torrence Boone, Google’s vice president of client partnerships, will join Macy’s (NYSE: M) board of directors effective Dec. 12. He will serve on the board’s nominating and governance committee.
“Torrence’s multigenerational knowledge and global view of the consumer will be essential to Macy’s Inc. during a time when we’re hyper focused on strengthening our customer base,” Macy’s CEO Jeff Gennette said in a news release. “His expertise in advertising, marketing and technology will add value as we continue to balance the art and science in our marketing strategies.”
Boone has spent a decade at Google (Nasdaq: GOOG), where he is responsible for driving the search giant’s strategies and partnerships with the world’s largest advertisers, including tech, health, beauty and consumer packaged goods industries. He is the co-lead of Google’s New York office and serves on the company’s global business hiring committee.
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Prior to Google, Boone held senior agency leadership roles at WPP and Publicis. He earned a bachelor’s degree in economics, with honors, from Stanford University and an MBA from Harvard Business School.
Macy’s, on Nov. 21, reported a 3.5% decline in comparable sales, and it lowered its previously expected full-year guidance of flat comparable sales or a gain of 1% to a decline of between 1% and 1.5%
Macy’s operates about 680 Macy’s and Bloomingdale’s department stores as well as 190 specialty stores under the Bloomingdale’s The Outlet, Bluemercury and Macy’s Backstage names. It reported $24.9 billion in revenue in 2018. Macy’s employs 3,600 in Cincinnati between two offices, a Mason call center and six retail locations.
Source: Biz Journals