Toys can be a retailer’s worst nightmare before Christmas. Having hard-to-find, bestselling toys in stock helps retailers draw holiday shoppers to their stores and websites. Those shoppers tend to make other holiday purchases, so luring them in with deals on toys is a smart move.
But if they bet wrong, and order too conservatively, they risk selling out of the Frozen 2 Arendelle Castle or the Monster Jam Mega Grave Digger truck, or other hot toys before Black Friday, and customers will head to the competition.
If they go deep and order too much, they end up with unsold and unwanted inventory dragging them down next year.
And for the three biggest toy sellers at holiday time – Amazon, Walmart, and Target – the toy category this year could be the ultimate test of whether or not they can deliver on their next day delivery and speedy in-store pickup promises.
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They are locked in high-stakes competition over which can deliver online orders the fastest, which has the most items in stock at the best prices, and which has the best customer service. And nowhere are those stakes higher than in the toy category during the holiday season.
Source: Forbes