Test slated for Lidl stores in New York and Georgia
Lidl US has partnered with Boxed.com to test a home delivery service using the online retailer’s technology.
A Lidl US spokesman on Wednesday confirmed that Lidl stores in New York and Georgia will pilot the Boxed delivery service “in the coming weeks.” Lidl currently operates one store in New York, in Staten Island.
Lidl and Boxed declined to provide further details. “We are happy to continue to expand Lidl home delivery into more markets with more partners to bring shoppers convenient ways to experience Lidl’s award-winning products,” William Harwood, director of communications for Lidl US, said in an email.
With its U.S. headquarters in Arlington, Va., Lidl operates more than 65 stores in Virginia, the Carolinas, Georgia, Maryland, Delaware, New Jersey, Pennsylvania and New York.
Lidl plans to open its first stores in Long Island, N.Y., in early 2020. Lidl also partners with Target Corp. subsidiary Shipt for grocery home delivery.
Lidl US currently stands poised for a major brick-and-mortar expansion as well. At the end of April, the hard discount grocer said it plans to open its first stores in Long Island, N.Y., in early 2020. The move stems from Lidl’s acquisition of 27 Best Market community grocery stores in mid-November. The transaction, closed in early 2019, includes 24 stores on Long Island, two in New York City (Astoria and Harlem) and one in Holmdel, N.J. Lidl expects to convert the Best Market locations to its banner over the next two to three years.
A pure-play online retailer, New York-based Boxed offers consumers and businesses club-sized packages with free two-day delivery in the continental U.S. on purchases of over $49, without the membership fees of traditional warehouse clubs. Customers also get cash rewards on the total price of every purchase. Early last year, Boxed — known for its technology prowess and highly automated warehouses — gave a thumbs-down to an acquisition bid from The Kroger Co.
Date: May 16, 2019
Source: Supermarket News