Retail and branding firm Shook Kelley’s latest project is the Canadian family-owned supermarket Freson Bros., which rebranded 15 stores as “Fresh Market” to reflect the family’s beliefs and identity rooted in Alberta’s heritage and butcher tradition. In addition to including contemporary food trends into the store, new shopping “zones” were established to create a seamless customer experience throughout the store.
Baker’s Pantry
The Baker’s Pantry store within a store brings all the staples for baking alongside unique curated bakeware and kitchen accessories, which also includes all the new food offerings.
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Granny’s Wisdom
The new Granny’s Wisdom area displays Freson Bros.’ health and nutrition products.
The Root Cellar
The Root Cellar, where the root vegetables are stored, has different lighting with slightly colder temperatures, in order to call attention to the brand’s “roots” in Alberta.
Butcher’s Cookhouse
Freson Bros.’ Fresh Market has new food offerings including a Butcher’s Cookhouse with a rotation of classic and hearty comfort foods.
Mother Dough
One of Fresh Market’s new food offerings is the Mother Dough Bread Co., featuring artisan sourdough. (There’s also a Father Dough pizza offering.)
Father Dough
Made-to-order fresh pizza is available at Father Dough Pizza.
Frank’s Finds
With a nod to the store’s Alberta roots, Frank’s Finds — named for co-founder Frank Lovsin — features unique regional products.
The Sweet Spot
An expanded candy selection features regional and nostalgic western Canadian favorites.
Sit and sip
In the restaurant and bar area, customers can enjoy coffee, a glass of wine or even a shake or ice cream float.
Date: September 20, 2018
Source: Supermarket News