Cincinnati-based retailer Macy’s Inc. has plans to expand its off-price Backstage concept.
Macy’s Inc. will test putting Backstage pop-up apparel shops in 45 existing Macy’s stores in time for the holiday shopping season this year. Macy’s did not disclose which stores are getting Backstage pop-ups.
That will more than double the number of Macy’s Backstage shops in the U.S. There are currently 22 Macy’s Backstage locations, primarily in the Eastern U.S. and Texas. A majority of those 19 are within existing Macy’s locations.
Macy’s Backstage, launched May 2015, offers an assortment of women’s, men’s and children’s apparel, as well as shoes, accessories, housewares and jewelry. Those stores do not carry merchandise procured for Macy’s, but sold at a discount, but rather unique merchandise sourced by the Macy’s Backstage team.
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The new Backstage pop-up locations will be placed close to Macy’s Last Act clearance section.
In 13 of the 45 new Macy’s Backstage locations, the retailer is adding new categories of merchandise, including toys, home decor and queue products the items retailers typically put in the line leading up to check-out.
“We think these could end up being additive to many of our Macy’s locations,” Chief Financial Officer Karen Hoguet said during a Nov. 10 call with investors.
Macy’s operates 870 stores under the Macy’s, Bloomingdales, Bluemercury, Bloomingdale’s Outlet and Macy’s Backstage brands. Nearly all of those stores are in the U.S.
Date: November 15, 2016