American home improvement retail chain Lowe’s is joining the battle to remain relevant in an increasingly e-commerce dominated marketplace. Through a partnership with Silicon Valley technology firm, Fellow Robots, the company is introducing technology into its physical space, starting with retail robots across 11 California locations.
The robots are designed to make the shopping experience better, as well as act as a crossover with its online counterpart. Their main function is to help costumers locate items with robot efficiency: an arsenal of inventory information can be retrieved instantly.
Similar chains have been testing with technological measures, all in an effort to make its brick and mortar shops resemble the practical and popular e-commerce.
Date: September 10, 2016
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