Rapidly growing consumer adoption of online grocery shopping has made it imperative for conventional food retailers to offer online options to their shoppers and understand their success will be determined by a blended performance of the online and offline offerings, according to a study released Monday by Brick Meets Click. The study, based on a survey of 12,000 U.S. shoppers, found that the percentage of U.S. households that bought groceries online in the last 30 days nearly.
Date: March 14, 2016