Amazon.com is getting its nose out of books and consumer electronics and into a more fashionable merchandise area.
According to Re/Code, Amazon now offers more than 30 million apparel and accessory items for sale – which totals more than all the products sold at 250 Walmart supercenter stores.
When you think about shopping on Amazon, you probably don’t think about clothing. Amazon is trying to change that.
The number of items listed on Amazon in apparel and accessories categories has soared 91 percent over the last year to 30 million items as of the 2015 holiday season, according to analysts at the investment bank R.W. Baird. That’s the equivalent of the total number of items — not just clothing — sold in around 250 Walmart supercenters combined. It’s also a bigger selection than Amazon’s electronics catalogue.
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Why the big push in clothing? The clothing and accessories industry is about a $250 billion market in the U.S., still in large part owned by traditional brick-and-mortar retailers. But Amazon is making up ground. By next year, Amazon could pass Macy’s to become the No. 1 seller of clothing in the U.S., according to projections by equity research analysts Cowen and Company.
Date: January 22, 2016