The country’s first designer outlet inside the M25 is due to open this autumn near Wembley Stadium.
The developers of the London venture believe the project will mark a new era for shopping in the capital and help to revitalise one of its most under-invested areas.
Plans for the London Designer Outlet are set to be unveiled by developers Quintain next month, with an opening date slated for the following month.
The 350,000 sq ft development is expected to emulate the success of centres outside London such as Cheshire Oaks, Gunwharf Quays in Portsmouth, and Bicester Village, which sell end-of-season products at discounted prices. The project could be considered a gamble given that the centre is located next to Wembley Stadium and is more than 10 miles from the centre of London.
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The operators believe it will benefit from the 4m annual visitors to the stadium, an under-served local population, and the fact it will be London’s only outlet village.
Date: Aug 25, 2013