Neiman Marcus has calculated income level by ZIP code and uses that to dictate store locations. Specifically, if a community doesn’t have at least 50 residents who have more than $30 million in assets, a store shall not happen. “The emerging strategy for most retailers trying to capture the growing affluent market will be to use digital to drive retail traffic,” said Wealth-X President David S. Friedman. “For this segment, the physical retail experience will be critical for capturing the growth in the affluent market.” Story
Neiman Marcus Lets Income Dictate Store Locations
Date: July 18, 2013