Starting tomorrow, cutting-edge fashion enthusiasts can shop for apparel from Macy’s new MADE Fashion Week for Impulse collection.
The clothing in the line is inspired by New York’s MADE Fashion Week initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, and it combines fashion, music, art and pop culture. It will be available at 150 Macy’s stores and on macys.com. It will feature 20 to 30 new pieces rotating throughout the season.
“Our new collection with Macy’s is not only thrilling, but it’s also a huge step for MADE,” MADE co-founder Jennè Lombardo said in a statement. “With every purchase, consumers will be supporting designers who rely on MADE Fashion Week for runway shows and presentations each season in New York and Paris.”
The collection will combine references ranging from “modern school boy” to “feminine grunge” to “graphics,” according to Macy’s, and prices will vary between $39 and $139.
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Beginning April 1, fans of the collection can also visit macys.com/impulse to find digital content related to the pieces. A bi-annual style guide will highlight the best trends of the season in fashion, music and art, while monthly editorials will feature artists, writers, musicians and designers wearing some of the pieces from the line.
“The ‘MADE Fashion Week for Impulse’ collection offers Macy’s customers an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at MADE,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial. “The collaboration with MADE Fashion Week reflects their vision of bringing emerging talent from fashion, music, art and multimedia into one connected experience, and provides a new way for Millennials to experiment with fashion through a unique experience that resonates with their lifestyle.”
The announcement of the MADE Fashion Week for Impulse collection comes on the heels of Macy’s announcement of its Marilyn Monroe collection.
Macy’s (NYSE: M) is the largest retail brand of Macy’s Inc., which is based in Cincinnati.