LLBean.com ranks highest among online apparel retailers with a score of 830 (on a 1,000-point scale), followed by LandsEnd.com (829) and Forever21.com (824), according to the J.D. Power and Associates 2012 Online Apparel Retailer Satisfaction Report. The study finds that satisfaction with online apparel retailers is significantly lower among online shoppers between the ages of 18 and 24 than among those 55 years of age and older.
According to findings, younger consumers (18-24 years old) who shop online for apparel rely predominantly on price (63%) when selecting an apparel retailer.
“Younger shoppers, while being driven primarily by price, consider the experiences shared by others more than do consumers in any other age group,” said Sara Wong Hilton, director at J.D. Power and Associates.
Here are the Top 10 online apparel retailers in J.D. Powers’ Customer Satisfaction Index Ranking:
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1. LLBean.com (830)
2. LandsEnd.com (829)
3. Forever21.com (824)
4. Gap.com (823)
5. RalphLauren.com (814)
6. OldNavy.com (812)
7. VictoriasSecret.com (812)
8. Aeropostale.com (807)
9. AE.com (804)
10. ColdwaterCreek.com (798)