Campbell Soup Co. is tapping a veteran of the food and car-rental businesses as its first chief marketing officer, the latest move in Chief Executive Denise Morrison’s effort to shake up the staid soup maker.
Campbell is expected to announce Wednesday that it has hired Michael Senackerib, who worked for years at Campbell and other food companies and most recently was chief marketing officer at Hertz Corp., where he worked until last December. The 47 year old, who emphasized digital marketing at Hertz, said in an interview he plans to help Campbell boost its digital marketing and social-media presence as