U.S. soft-drink giant Coca-Cola Co. and French drugs maker Sanofi SA have set up a 50-50 partnership to launch a range of drinks carrying various well-being and beauty claims as part of parallel diversification efforts.
The drinks, called Beautific Oenobiol, after Sanofi’s beauty nutrition brand, are being launched in France in pharmacies this autumn, the companies said. In a later stage, distribution could be extended to other European countries, they said.
The companies confirmed the plan after it was first leaked by Sanofi’s labor union representatives, who said they were angered to see the drug maker “spouting about beauty drinks”
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