Sainsbury’s and Aldi are the big winners of this month’s Kantar Worldpanel figures, as Tesco and Morrisons lose market share.
Sainsbury’s recorded 3.8% growth in the 12 weeks to 2 September, ahead of the total grocery market which grew at 3.3% during the period. At the same time, the chain also increased its market share, from 16.3% last year to 16.4%.
Aldi, meanwhile, held on to its all-time record share of 2.9%, with growth of 26.6%.
But Tesco’s share dropped from 30.9% a year ago to 30.8%, while Morrisons’ share slipped from 11.7% to 11.5%.
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“This is to some extent inevitable, as the retailer presently offers no online ordering and currently only a small number of ‘M Local’ convenience outlets – two areas which are currently major contributors to the growth of its three main competitors,” said Kantar Worldpanel director Ed Garner.
Sainsbury’s performance, he added, was “part of a longer-term trend which has seen the retailer continue to grow its share for the past nine years”.
On Aldi, he said: “This is driven mainly by dramatic growth in spend levels of existing customers – up 36% over the past two years – rather than an increased number of shoppers.”
via Sainsbury’s and Aldi gain share as Tesco and Morrisons lose out | News | The Grocer.