Tesco will launch ‘traffic light’ labels on its products in a major U-turn that marks a significant step towards the Department of Health’s goal of a common system of health labelling.
The UK’s largest supermarket will adopt a hybrid labelling system combining its existing Guideline Daily Amounts (GDA) with the traffic light colour coding system – a move it said followed new consumer research.
Sainsbury’s claims a similar scheme has helped transform the food choices of its shoppers in favour of more healthy products.
Tesco said new research showed customers remained happy with GDAs and continued to favour them over traffic light colour coding, which it claims in isolation does not provide enough detail.
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But it added: “The research also showed that customers prefer the combination of traffic light colours, which give simple at-a-glance guidance, and GDAs, which give accurate and meaningful information.
“Customers also want a consistent approach to labelling across the industry and Tesco is committed to working with the government, NGOs, public health organisations, other retailers and our supply chain to try to achieve this.”
via Tesco to add traffic lights in landmark labelling U-turn | News | The Grocer.