More Chinese consumers have turned to imported food and brands due to rising concerns over food safety in recent years, according a survey by international research company Ipsos.
According to the survey, based on interviews with 2,100 respondents, 61 percent of Chinese consumers said their confidence in domestic foods has declined in the past year, and 28 percent said they will buy more imported foods or brands to replace domestic products.
Imported foods on display in a supermarket in Qingdao, Shandong province. A survey has found that more Chinese consumers have turned to imported food and brands because of rising concern over domestic food safety in recent years.
Dairy products are the most purchased imported foods, at 77 percent, followed by grains and oil, at 57 percent, and children’s food, at 56 percent.
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The report said consumers’ preferred imported foods or brands because of stricter safety controls during packaging and processing, the absence of unhealthy additives and rigorous product testing.
In 2011, the total output of China’s food industry amounted to 7.8 trillion yuan ($1.2 trillion), up from 47.3 billion yuan in 1978, according to the Chinese Institute of Food Science and Technology.
via Consumers turn toward imported food |Economy |chinadaily.com.cn.