Wyke Farms has taken to Facebook to fight back against its delisting by Morrisons.
The cheesemaker called on consumers to “save” its Cheddar and tell the supermarket’s customer services they wanted the cheese to remain in stores.
Its cheeses would disappear from Morrisons by the middle of September, Wyke said, because it was not able to compete financially with bigger cheese companies in a recent branded cheese tender.
“This is because we are a relatively small family business who tries to pay our farmers more for their milk,” Wyke said on Facebook.
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MD Richard Clothier said Wyke had been disappointed to lose the Morrisons listing because sales had been going well.
“We were selling about 40,000 packs a week and thought the relationship was going from strength to strength,” he said. “We thought we had put together a strong proposal for why we should remain in store, but then the auction went to a blind round, where suppliers were given the opportunity to invest further, and we didn’t make it.”
A spokesman for Morrisons said: “We took the decision to remove the Wyke Farms brand following an extensive category review of all our pre-packed cheese.
via Wyke Farms battles Morrisons delisting on Facebook | FMCG News | The Grocer.