J. CREW, the popular purveyor of clothing classics, is rolling out a broad new advertising campaign aimed at galvanizing its customers — some of whom call themselves “jcrewaholics” — and also making them smile.
J. Crew’s Caroline Issa showed off a handbag in the retailer’s line as the company began a new campaign emphasizing the quality of the materials it uses in its apparel.
The campaign ads use the line, “We know you are out there,” to appeal to its aficionados along with close-ups of fashion-forward artists, editors and others who, J. Crew says, wear its clothing not only in the ads but also in their daily lives.
“We are speaking to people who appreciate our style, quality and design, and the ads do so in a quirky and clever way,” said Diego Scotti, the company’s chief marketing officer.
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