EBay Inc, once a scrappy auction site for mom and pop sellers, is enticing some of the world’s largest retailers by arguing it can help them compete better against e-commerce leader Amazon.com Inc.
EBay Chief Executive John Donahoe and other executives have been telling retailers that Amazon is their enemy, while eBay is a friend because, unlike Amazon, it holds no inventory.
Amazon buys products wholesale, stores them in inventory and sells them to consumers at higher prices – like all retailers. EBay says it just matches buyers and sellers.
That message is sinking in, especially among brick and mortar retailers that are losing market share to Amazon.
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“As retailers look for new vehicles for growth eBay becomes a natural partner – a better partner than Amazon,” said Sucharita Mulpuru, an e-commerce analyst at Forrester Research.
via Analysis: EBay lures big retailers in Amazon battle – Yahoo! News India.