We all know alternative retail channels are the arch-enemies of supermarket Center Store sales, right? But which of these types of retailers are the most dangerous competitors?
We’ve asked that question of retailers annually as part of our Center Store Outlook survey, and the new version was just released. The results point to the acceleration of a multi-year trend in which Wal-Mart is declining as a feared competitor, while dollar stores are advancing. This reflects the shifting perceptions of retailers and the ongoing impact of the challenging economy.
Once again food retailers taking the survey were asked, “During the past year, which alternative channel has posed the biggest threat to Center Store sales in supermarkets?”
In 2009, 64% put Wal-Mart as the No. 1 threat. That percentage fell to 50% in 2010, and further to 45.3% last year.
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