* Company to limit junk food ads, label healthier foods in stores
* Michelle Obama lauds effort as “huge” step
* Critics say Disney effort is too slow, too small
Want to publish your own articles on DistilINFO Publications?
Send us an email, we will get in touch with you.
* Disney CEO says government regulation not needed
By Susan Heavey
WASHINGTON, June 5 (Reuters) – Media and entertainment giant Walt Disney Co’s new steps to limit junk food advertising on TV shows geared toward children is the latest salvo in the nation’s fight against childhood obesity. But it left critics questioning whether the moves were enough to cut the growing waistlines of U.S. youth.
The new initiative, announced on Tuesday in a high-profile event featuring first lady Michelle Obama, will end some junk-food advertising on Disney television, radio and online programs intended for children under the age of 12.
Disney is also launching its own “Mickey Check” label for food it deems to be nutritious to help promote certain healthier foods in grocery stores and other retailers.
via UPDATE 2-Disney junk-food ad ban latest move to slim US kids | Reuters.