Boulder, Colo. — Giant-Landover and ShopRite are shoppers’ two favorite supermarkets, according to results of a survey released Tuesday.
Market Force Information released results of a survey of 6,428 U.S. and Canadian consumers conducted in March, showing Giant-Landover in the top spot, followed by ShopRite, Walmart, Publix and Costco. Giant, officially known as Giant Food and based in Landover, Md., got high marks for its fast checkouts and organic options, but discount grocer Aldi beat out the others on price, while Publix was recognized for atmosphere and courteous staff. Walmart was recognized for convenience as a one-stop shopping destination, but placed last for courteous staff and high-quality meat and produce.
Shoppers ranked the deli, butcher and baker as the most important departments, and considered high-quality produce more important than high-quality meat, with long wait times in the checkout lines causing the most dissatisfaction. The survey also found that private-label products showed little differentiation from retailer to retailer, indicating an opportunity for grocers to distinguish themselves.
via Survey ranks customers’ favorite grocery shopping destinations | Chain Store Age.
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