When Kart and Theo Albrecht split the company to form Aldi Nord (North) and Aldi Süd (South) in 1960, they also split their global ambitions. Today there are about 4981 stores that belong to Aldi North and 4504 stores that belong to Aldi South. In addition there are about 367 Trader Joe’s that belong to Aldi North.
Trader Joe’s is a unique grocery store. It started as a convenience store in 1958 in California, but in 1967 it opened as a new concept in Pasadena, California. Freed from the convenience store image, it now had a romantic travel and leisure image of the South Seas. Employees even wear Hawaiian type shirts. It was, from the beginning, a strong beverage outlet featuring many small wineries of California. The store was also a very strong food outlet, featuring specialty items such as real sourdough bread, whole coffee beans etc. It appealed to people at all income levels.
Originally the company tried unsuccessfully to sell hosiery and phonograph records, an effort they quickly dropped. Since that time the company has focused on what their customer wants. This included attention to organic foods at affordable prices. Their most recent monthly bulletin called “Fearless Flyer” (May 2012) features organic tomatoes, mango lemonade, organic tomato marinara and many other food favorites.
via Aldi’s Trader Joe’s is a Winner – Forbes.
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