Fall is an interesting time for the health care industry. Open enrollment season starts in November, it’s also the time when strategic plans and investments for the upcoming year are firmed up.
With significant changes driven by affordable care act and a drive towards retail health, consumers are demanding more from their plans and providers. Health care professionals need to revamp their skills and strategies to meet the new challenges.
Every fall AHIP provides a great opportunity to learn from thought leaders, network with peers and understand the latest solutions in the marketplace. This year’s Consumer Experience & Digital Health Forum in Chicago from 6-8th Dec is an important event to attend for every health care professional.
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We analyzed the agenda and discussion topics at the event to identify industry trends. Here is our view of the top three trends and sessions focused on the trend.
1. Consumer centricity is the future of health care
Health plans with strategies to engage consumers and drive brand loyalty will win in the consumer centric health care world. Effective marketing, branding, communications and customer services strategies are required to succeed in the changing health care ecosystem.
The following general sessions and concurrent tracks at the forum are focused on consumer centric health care. These sessions will highlight ideas that have worked and challenges to expect in transition to a consumer centric model.
General Sessions
- 2021: The Health Plan Consumer Experience of the Future
- Earning the Right to Be a Trusted Advisor
- On Demand Health Care: Would You Like Your Health Care for Here or to Go?
- Taking Customer Engagement Marketing to the Next Level: What Health Care Can Learn from Other Industries.
Concurrent Tracks
- Reengineering Marketing to Drive Consumer Engagement
- Next-Generation Consumer and Patient Experience
DistilNFO will be at the AHIP’s Consumer Experience & Digital Health Forum, are you going? Register Now
2. Digital will transform health care
Digital technology is changing every facet of health care. Data in health care is exploding, new strategies are required to enhance IT security. The influx of millennials into workforce is changing expectations of wellness and care. The aging population is driving a need for better patient engagement to contain costs. New technologies are driving mobile health, telehealth, E-Commerce and remote patient monitoring.
To thrive in a digital health world, health plans need to implement innovative digital IT strategies. The following general sessions and concurrent tracks focus on this aspect.
General Sessions
- Harnessing the Power of Digital Technology to Transform Health Care
- On Purpose: Wellness to Engaged Well-being in the Digital Age
- Digital Health Innovations: Engaging the Patient and Transforming Health Care Delivery
Concurrent Tracks
- Infrastructure and Business Operations Transformation
- Leveraging Data Analytics and Insight
3. Innovation will disrupt industry
A few years ago, Apple, IBM, Google and many others were pure technology companies, yet now they are increasingly becoming healthcare companies through acquisitions and innovative products. Uber has plans for healthcare after disrupting the transportation industry.
Internet of Things, Cognitive Analytics, Blockchain, mHealth and many more disruptive technologies will change the way health care is delivered and consumed in the coming years.
If your focus is on this trend, the following are the general sessions and concurrent tracks covering innovations in the industry.
General Sessions
- IOT: The Physical Interface
- Thriving in an Ecosystem for Health
Concurrent Track
- Technologies and Tools for Connected and Collaborative Care
Various other topics discussed at the forum will allow you to learn from peers and industry thought leaders. We like the exhibit hall floor walks, they offer a great opportunity to interact with solution providers, understand new offerings and network.
Mark your calendars and get ready to vet ideas, network and shape your consumer centric, digital enabled strategies. We hope our analysis of trends and relevant sessions helps you make the most of your time at the forum.
DistilNFO will be at the AHIP’s Consumer Experience & Digital Health Forum, are you going? |